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Samba TV secures up to $60 million in growth financing from Horizon Technology Finance to drive AI transformation in media and expand operations.

PRIVATEDec 08, 2025

Amount Raised

$60 Million

Round Type

Funding Round

San FranciscoAdvertisingMarketing

Investors

Monroe CapitalHorizon Technology Finance Corporation

Description

Samba TV announced it has secured a financing facility from Horizon Technology Finance Corporation, with an initial closing of $30 million and additional funding for future growth. The capital will accelerate AI transformation in media and advertising, scaling global operations and supporting strategic partnerships. CEO Ashwin Navin highlighted the importance of this funding in executing the company's AI product roadmap and M&A strategy. Horizon's investment reflects their commitment to supporting innovative technology leaders.

Company Information

Company

Samba TV

Location

San Francisco, California, United States

About

Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.

Fundz sees it the moment Samba TV raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

2 contacts
Verified contactsWojciech D., Senior Talent Acquisition Partner hidden hiddenSee plans and pricing
Predictive Intelligence
Strategic

ML-powered predictions for Samba TV's next move

See what Strategic adds

Samba TV raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.