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New Generation has raised $4.5 million in seed funding to improve AI-powered shopping experiences. The funding aims to help brands adapt their digital storefronts for both humans and AI agents.

PRIVATEMay 20, 2025

Amount Raised

$4.5 Million

Round Type

Seed

San FranciscoSoftwareArtificial IntelligenceE CommerceFashionMachine LearningRetail Technology

Description

Artificial intelligence commerce startup New Generation has raised $4.5 million in seed funding. The company is focused on creating digital storefronts designed for both human customers and AI agents. The funding will help brands adapt to the rise of AI-powered shopping and enhance their online presence. Co-founders Adam Behrens and Jonathan Arena emphasize the importance of building for both humans and machines.

Company Information

Company

New Generation

Location

San Francisco, California, United States

About

New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows. New Gen transforms static brand product catalogs into structured, AI-readable data, allowing brands to deploy dynamic storefronts with natural language search that's tailored for both human customers and AI shopping agents.

Fundz sees it the moment New Generation raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Strategic

ML-powered predictions for New Generation's next move

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New Generation raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.