New Generation
San Francisco, California, United States · Artificial Intelligence, E Commerce, Fashion
New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows. New Gen transforms static brand product catalogs into structured, AI-readable data, allowing brands to deploy dynamic storefronts with natural language search that's tailored for both human customers and AI shopping agents.
Key facts
- Headquarters
- San Francisco, California, United States
- Employees
- 7
- Industries
- Artificial Intelligence, E Commerce, Fashion
- Status
- Private
- Website
- www.new-gen.ai
- Company page
Recent activity at New Generation
- : New Generation launches Kepler, an AI-driven e-commerce platform designed for retailers to enhance AI readiness on their websites.
- : New Generation has raised $4.5 million in seed funding to improve AI-powered shopping experiences. The funding aims to help brands adapt their digital storefronts for both humans and AI agents.
New Generation funding history
| Date | Round | Amount |
|---|---|---|
| May 2025 | Seed | $4.5M |
Leadership
- Evan Williams
- Jonathan Arena, Founder
- Adam Behrens, Founder
Verified email and direct lines for New Generation’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Employee benefit plans
New Generation files 2 employee benefit plans with the U.S. Department of Labor, including a retirement plan. The next plan year renews in Aug 2027.
New Generation in the news
- GPT-6 Astra: The next generation in intelligence for work - OpenAI (Sep 09, 2026)
- Advancing next-gen AI with materials science innovation - MIT Technology Review (Jul 21, 2026)
- Apple unveils next generation of Apple Intelligence, Siri AI, and more - Apple (Jun 08, 2026)
- Samsung Unveils Next-Gen 3D-Memory Vision at FMS 2026, Charting the Future of AI Infrastructure - Samsung Global Newsroom (Aug 05, 2026)
- A new generation of ads for the AI era of Search - blog.google (May 20, 2026)
- Runway Gen-4.5: State-of-the-Art AI Video Generation - Runway (Jul 22, 2026)
- Kioxia ships next-gen memory samples as AI boom fuels dramatic comeback - Reuters (Jul 02, 2026)
- AMD Powers Next-Generation Agent Computers with New Ryzen AI Halo Developer Platform and Ryzen AI Max PRO 400 Series Processors - AMD (May 20, 2026)
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About New Generation: questions and answers
What does New Generation do?
New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows. New Gen transforms static brand product catalogs into structured, AI-readable data, allowing brands to deploy dynamic storefronts with natural language search that's tailored for both human customers and AI shopping agents.
Where is New Generation headquartered?
New Generation is headquartered in San Francisco, California, United States.
How many employees does New Generation have?
New Generation has about 7 employees.
Has New Generation raised funding?
Yes. Fundz has recorded 1 funding event for New Generation. The most recent, Seed of $4.5M, was in May 2025.
Who leads New Generation?
Jonathan Arena is a Founder at New Generation.
What is the latest news on New Generation?
On Nov 13, 2025, New Generation launches Kepler, an AI-driven e-commerce platform designed for retailers to enhance AI readiness on their websites.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy