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Samba TV enhances capabilities with Semasio acquisition

Oct 31, 2024

Contract Type

partnership

San FranciscoAdvertisingMarketing

Description

Samba TV has announced its acquisition of Semasio, a provider of contextual targeting and audience data solutions, in order to strengthen its position in delivering privacy-first targeting across digital and connected TV platforms. By integrating its video data into Semasio’s platform, Samba TV aims to enhance advertisers’ ability to reach consumers with contextual relevance across digital, mobile, and CTV platforms.

Company Information

Company

Samba TV

Location

San Francisco, California, United States

About

Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.