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Huge acquires Rotate° for commerce expertise

PRIVATEJun 08, 2026

Acquiring Company

Huge

Acquired Company

Rotate°

New YorkUtrechtInformation TechnologyConsultingManagement ConsultingSoftwareConsulting

Description

Huge has announced the acquisition of Rotate°, a London-based commerce agency specializing in composable ecommerce. This acquisition solidifies Huge's commitment to composable commerce, enhancing its existing service offerings. The entire Rotate° team will join Huge and continue to serve existing clients while expanding capabilities across Huge’s broader client base.

Company Information

Company

Huge

Location

53 W 23rd St

New York, New York, United States

About

Huge is an independent design and technology company that creates intelligent experiences for the world’s most ambitious brands. With offices across North America, Latin America, and Europe, Huge blends creativity, strategy, technology, and data to build impactful human-first digital experiences that perform for many of the world’s most iconic businesses.

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Frequently asked

Who acquired Rotate°?

Rotate° was acquired by Huge, based in New York. The deal was reported on June 8, 2026. Huge is an independent design and technology company that creates intelligent experiences for the world’s most ambitious brands. Huge is privately held and operates in Information Technology.

When did Huge acquire Rotate°?

Huge's acquisition of Rotate° was reported on June 8, 2026. Huge has announced the acquisition of Rotate°, a London-based commerce agency specializing in composable ecommerce. This acquisition solidifies Huge's commitment to composable commerce, enhancing its existing service offerings. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Rotate° do?

Rotate° is a platform-agnostic commerce consultancy specializing in crafting bespoke, AI-enabled commerce experiences for premium global brands. It is privately held, operating in Software, and is based in Utrecht.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.