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VIIRL Marketing acquires Phoenix's Yelp Division

PRIVATEJul 10, 2025

Acquiring Company

VIIRL Marketing

Acquired Company

Phoenix Online Advertising

ScottsdalePhoenixAdvertisingMarketingDigital MarketingSocial Media MarketingSocial Media ManagementSEOWeb DesignAdvertising

Description

VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. The acquisition follows VIIRL's recent accolades as Yelp Marketing Partner of the Year. Phoenix Online Advertising will refocus on its core services after this transition.

Company Information

Company

VIIRL Marketing

Location

Scottsdale, Arizona, United States

About

VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results. Since its inception in 2018, it has expanded its customer base to over 600 businesses. The agency specializes in digital ads, pay per click, web development, SEO, and lead response software, and is committed to maximizing the return on ad spend for its clients. VIIRL is dedicated to delivering significant value across various industries, including home services, legal, and health & beauty.

Fundz sees it the moment VIIRL Marketing makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired Phoenix Online Advertising?

Phoenix Online Advertising was acquired by VIIRL Marketing, based in Scottsdale. The deal was reported on July 10, 2025. VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results. VIIRL Marketing is privately held and operates in Advertising.

When did VIIRL Marketing acquire Phoenix Online Advertising?

VIIRL Marketing's acquisition of Phoenix Online Advertising was reported on July 10, 2025. VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Phoenix Online Advertising do?

Phoenix Online Advertising is an online marketing group founded in 2018 by Shane McElroy that helps small and medium-sized businesses get the most from their marketing spend. It is privately held, operating in Advertising, and is based in Phoenix.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.