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SalesRabbit acquires Roofle for unified roofing platform

PRIVATEJan 06, 2026

Acquiring Company

Sales Rabbit

Acquired Company

Roofle

LehiMinneapolisInformation TechnologyCommerce and ShoppingSoftwareMobileAppsSales And MarketingPlatformsInformation Technology

Description

SalesRabbit has acquired Roofle to create an all-in-one platform for roofing sales and production. This acquisition allows SalesRabbit to enhance its offerings by integrating Roofle's e-commerce technology. The combined platform aims to streamline operations for roofing contractors and improve the buying experience for homeowners.

Company Information

Company

Sales Rabbit

Location

2000 W Ashton Blvd, Suite 450

Lehi, Utah, United States

About

SalesRabbit is the leading all-in-one field sales management platform, trusted by more than 85,000 sales professionals worldwide. The platform provides tools for territory management, lead tracking, AI-powered buyer insights, gamification, and performance analytics. Helping sales teams sell smarter, faster, and more efficiently.

Fundz sees it the moment Sales Rabbit makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired Roofle?

Roofle was acquired by Sales Rabbit, based in Lehi. The deal was reported on January 6, 2026. SalesRabbit is the leading all-in-one field sales management platform, trusted by more than 85,000 sales professionals worldwide. Sales Rabbit is privately held and operates in Information Technology.

When did Sales Rabbit acquire Roofle?

Sales Rabbit's acquisition of Roofle was reported on January 6, 2026. SalesRabbit has acquired Roofle to create an all-in-one platform for roofing sales and production. This acquisition allows SalesRabbit to enhance its offerings by integrating Roofle's e-commerce technology. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Roofle do?

Roofle is the e-commerce engine for roofing and exterior contractors, powering instant pricing, AI-assisted financing, and digital proposals that modernize how homeowners buy. It is privately held, operating in Information Technology, and is based in Minneapolis.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.