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Acquia To Acquire Widen, Advancing Acquia Open Digital Experience Platform

PRIVATESep 08, 2021

Acquiring Company

Acquia

Acquired Company

Widen

BostonOtherInformation TechnologyCommerce and ShoppingSoftwareMedia And EntertainmentInternet ServicesSales And Marketinginformation technology & services

Description

Acquia today announced that it has agreed to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. Widen unites digital assets such as rich media, product information and marketing copy in a single workflow and provides an intuitive interface to democratize access for marketers to all of a brand’s resources. By providing a foundation for collaboration, coordination and control of the full digital content lifecycle, Widen will enable marketers and website builders to create richer and more distinctive customer experiences using Acquia Open Digital Experience Platform (DXP).

Company Information

Company

Acquia

Location

53 State St

Boston, Massachusetts, United States

About

Acquia empowers ambitious digital innovators to deliver fast, intuitive digital experiences that make a real difference for their customers, employees, and communities. As the leading Drupal company, we offer a complete platform that supports every stage of their website’s lifecycle, from development to delivery, backed by enterprise-grade security, scalability, and performance. Drupal is the leading open source content management system (CMS) that powers millions of websites globally, known for its flexibility, security, and robust community. Our portfolio also includes solutions for digital asset management, website optimization, accessibility and accelerating activation. Organizations use our platform to lower their time to market and drive improved digital engagement and conversions.

Fundz sees it the moment Acquia makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired Widen?

Widen was acquired by Acquia, based in Boston. The deal was reported on September 8, 2021. Acquia empowers ambitious digital innovators to deliver fast, intuitive digital experiences that make a real difference for their customers, employees, and communities. Acquia is privately held and operates in Other.

When did Acquia acquire Widen?

Acquia's acquisition of Widen was reported on September 8, 2021. Acquia today announced that it has agreed to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Widen do?

Power your marketing content with digital asset management (DAM) and product information management (PIM) solutions from Widen, an Acquia company. It is privately held.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.