Pattern Group
Lehi, Utah, United States · Design, Information Technology, Other
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, Pattern optimizes and automates all levers of ecommerce growth for global brands. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day.
Key facts
- Headquarters
- Lehi, Utah, United States
- Employees
- 1,811
- Industries
- Design, Information Technology, Other
- Status
- Public (PTRN)
- Website
- https://patternbeauty.com
- Company page
Recent activity at Pattern Group
- : Pattern Group Inc. Announces Resignation of Director Daniel Gay
- : Pattern Appoints David Jennison as Managing Director, Europe
- : SEC 8-K (5.02): On March 16, 2026, Pattern Group Inc. reported the resignation of Daniel Gay from his position as a director, effective immediately. This followed his notification on March 12, 2026, of his intent not to stand for reelection at the upcoming annual shareholder meeting. Mr. Gay's resignation was attributed to personal reasons and not due to any disagreements with the company's operations or policies. He contributed significantly to the company being a participant in its first fundraise in 2020, and his departure may indicate potential changes in governance or strategic direction for Pattern Group Inc.
- : SEC 8-K (8.01): On February 5, 2026, Pattern Group Inc. announced a significant update regarding its initial public offering (IPO) of Series A common stock. The Company stated that its officers, directors, and major shareholders entered into lock-up agreements with the IPO underwriters, which limit their ability to sell or transfer shares for a defined period. These restrictions will end on the earlier of two events: the opening of trading on the second trading day after the earnings release for Q4 2025 or 180 days after September 18, 2025. This filing indicates the management's effort to ensure stability in stock trading and bolster investor confidence during the initial phase following the IPO, suggesting a strategic decision to mitigate volatility post-offering.
- : Pattern acquires ROI Hunter to enhance advertising ROI
- : Pattern Appoints Ryan Byrd as Chief Technology Officer
- : Pattern Insurance welcomes Paul Frick as Senior Vice President of Sales EMEA
- : Agtech And Genomics Pioneer Pattern Closes $35M Funding Round Led By Conti Ventures
- : Pattern Acquires Influencer Marketing Pioneer, Current, To Bolster Its Acceleration Platform
- : Pattern Secures $225M Growth Equity Investment Led By Knox Lane
Pattern Group funding history
| Date | Round | Amount |
|---|---|---|
| Aug 2022 | Funding Round | $35.0M |
| Oct 2021 | Private Equity | $225.0M |
| May 2020 | Venture | Undisclosed |
Leadership
- Michael, Co-Founder
- Christina Fernandes, Senior Director of Human Resources - India
- Neha Vyas, Director - Employer Branding
- David Wright, Executive Officer, Director
- Melanie Alder, Executive Officer, Director
- Don Brett, President - Pattern Services & Strategic Alliances
- Daniel Gay, Director
- David Jennison, Director
- David Wright, Chief Executive Officer
- Ryan Byrd, Chief Technology Officer
- Jeff Jarvie, Executive Officer
Verified email and direct lines for Pattern Group’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Employee benefit plans
Pattern Group files 2 employee benefit plans with the U.S. Department of Labor, including a retirement plan. The next plan year renews in Oct 2026.
Pattern Group in the news
- EXCLUSIVE: Tracee Ellis Ross Introduces Pattern Beauty’s First Heat Tool, a Blow Dryer - WWD (Jan 09, 2023)
- PATTERN Beauty Gives ‘Girlfriends’ Fans What They’ve Been Dying For With Commercial - VIBE.com (Jun 30, 2025)
- Tracee Ellis Ross unveils new Pattern Beauty blow dryer for curls, coils and tight textures - Good Morning America (Jan 09, 2023)
- Pattern By Tracee Ellis Ross Launches Line Of Hair Accessories - www.essence.com (May 13, 2020)
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About Pattern Group: questions and answers
What does Pattern Group do?
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, Pattern optimizes and automates all levers of ecommerce growth for global brands. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day.
Where is Pattern Group headquartered?
Pattern Group is headquartered in Lehi, Utah, United States.
How many employees does Pattern Group have?
Pattern Group has about 1,811 employees.
Has Pattern Group raised funding?
Yes. Fundz has recorded 3 funding events for Pattern Group. The most recent, Funding Round of $35.0M, was in Aug 2022.
Who leads Pattern Group?
Michael is a Co-Founder at Pattern Group.
What is the latest news on Pattern Group?
On Mar 18, 2026, Pattern Group Inc. Announces Resignation of Director Daniel Gay
Is Pattern Group a public company?
Yes. Pattern Group is publicly traded under the ticker PTRN.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy